Bachelor of Journalism and Multimedia Communication

Program Overview

The Bachelor of Journalism and Multimedia Communication at Africa Renewal University prepares students for impactful careers across print, digital, and broadcast media. This three-year program blends rigorous academic training with practical skills in journalism, public relations, advertising, and multimedia production.

With the rise of global information flows and an increasingly complex media landscape, the program trains students to become responsible communicators—equipped not only with storytelling and technical abilities, but also with a Christian worldview that promotes truth, ethics, and transformation through media.

Why Study This Program at AfRU

  • Hands-on experience with modern video, radio, and graphic editing equipment
  • Specialization options in Print & Photojournalism, Broadcasting, and Public Relations & Advertising
  • Integration of Christian values in communication and media practice
  • Preparation for local and global careers in journalism, digital communication, and corporate media
  • Instruction by professionals with real-world media and academic expertise

Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate core knowledge in journalism, multimedia, and public communication
  • Use industry-standard media software and equipment to produce professional content
  • Write and edit fair, accurate, and balanced news stories
  • Communicate with integrity and clarity in diverse contexts
  • Analyze and report on contemporary global and local issues
  • Promote ethical media practices from a Christian perspective
  • Engage audiences through digital storytelling, visual design, and interactive platforms
  • Manage media projects and teams across multiple formats

 

Course Structure

Year 1

Entry Requirements

Direct Entry

  • Uganda Certificate of Education (UCE) with at least 5 passes
  • Uganda Advanced Certificate of Education (UACE) with 2 principal passes (preferably Literature, History, or Economics)
  • Kenya 8-4-4 system: C+ or equivalent via Higher Education Certificate

Diploma Entry

  • A relevant diploma (Upper Second or Credit) from an institution recognized by NCHE

Mature Age Entry

  • A minimum score of 50% in the Mature Age Examination certified by a recognized center

International Applicants

  • Completion of secondary education qualifying for university entry in your home country
  • May require equivalency certification (UNEB or NCHE)
  • Proof of English proficiency if prior education was not in English

Career Opportunities

Graduates can pursue careers as:

  • Print or Broadcast Journalist
  • Multimedia Producer
  • Public Relations Specialist
  • Digital Content Creator
  • News Editor
  • Corporate Communications Officer
  • Advertising Executive
  • Television/Radio Presenter
  • Social Media Strategist